These past few months, I’ve been reading a lot and writing guest posts 24/7. You could call me a lunatic but that’s where all of my time goes. Seriously, I’m not kidding. Well, let’s add the fact that I’m also busy preparing Content Club but it’s more than I ever have written in over ten years of my writing career.
If you’re like me who’s into WordPress and different blogging sites then you’re simply interested into blogging and strengthening your blog’s exposure.
Just like Jeff Goins from Goins, Writer, I honestly believe that guest posting is the single most important strategy for growing your blog readership and platform. Plus, guest posting is certainly a great investment of time.
If I would be asked by my client to find the best strategy to generate traffic to his/her site I would undoubtedly recommend guest posting (and of course, Content Club). Why?
Of course, there are a lot of answers for that query since guest posting actually has numerous advantages but before we begin, let’s talk about first the definition of guest posting.
What is guest posting?
According to Goins, Writer, “Guest posting” means writing and publishing an article on someone else’s website or blog.
I’ve been doing guest posting for quite some time now and it has been absolutely beneficial for me because I was able to build a steady source of income, my name and my blogs were recognized by larger blogs and elite bloggers, and I became credible and trustworthy in my niche.
That’s just naming the few awesome advantages of guest posting. Also, it’s one of the reasons why I created Content Club. So what are the other advantages you could score from guest posting?
1. Guest post can promote and increase your brand’s awareness
As an online entrepreneur, one of my goals is to promote my brand and increase positive exposure for me and for my brand. Guest posting is one of the cheapest and most convenient ways to advertise your brand and to attract potential clients. How? By giving an explanation about the benefits of your brand or by providing true and useful information without looking too salesy. Guest posting is an excellent technique to get your name out there as you start to establish your presence in the internet and make others aware of your brand.
2. Guest post can generate traffic, can find new traffic sources and establish excellent SEO links
Clearly, when you promote and increase your brand’s awareness, you’re also driving traffic to your host’s blog and you’re creating SEO links. This is one of the greatest and most obvious advantages of guest posting. Likewise, usual readers of the host’s blog will not only read what you’ve written, but there’s a chance that they may check your site as well to see more of your works. You could also try finding new traffic by guest posting at different niches or demographics.
In addition, guest post is a goldmine for SEO purposes. How? Even though you’re not an SEO expert, authentic blogs through guest posting incorporate search engine algorithms.
3. Guest post can increase your profit by reaching your target market
Generally speaking, guest posting can include different links. Whether it’s a landing page or a sales page, it’s all up to you how you design your guest post to reach and draw your target market. They’ll be driving traffic to your site once they read your blog and decide to click on the link/s. Afterwards, they’ll purchase your product or service then you’ll increase your profit.
4. Guest post can be a highly effective networking and are popular with well-known blogs
Bryan Harris gave a great advice about answering to comments on your guest post. I find this an excellent way to meet new people and build more connections. Plus, writing a guest post that has a deep content is your ticket into some of the well-known blogs on the web. If you carefully approach them and show them the value you could offer to their readers. It’s also a good strategy to create high-quality links and traffic.
5. Guest post can build credibility and it can create a positive image for your brand
So you’ve already promoted and made other people aware of your brand but sometimes your client may not always have a positive opinion. This may be because of scam posts which makes them already suspicious. To turn the situation around and to earn their trust you could use guest posting to create a positive image for your brand or you could guest post for others and get your name and brand out there. This is a great strategy to communicate statements about your brand in a neutral way. Additionally, you’ll be known by others in the industry searching for credible advice just like Bamidele Onibalusi.
6. Guest post allows you to explore different fields of interest
I have to admit that I’m also interested in topics outside marketing and SEO. I write them down to my different websites. It can be about family, religion or simply everyday life scenarios. Guest posting is a nice opportunity for me to share about my hobbies and thoughts without building another website.
7. Guest post can be fun and it can improve your writing skills
If you love sharing your thoughts with others, guest post is a perfect fit for you. It’s a great means to approach and entertain other people and gather readers. In addition, as I have mentioned in my other post, Guest Posting: The Secret of Successful Online Businesses, guest post can improve your writing skills. Plus, you’ll learn a lot from your host site owner for free! The more you write, the better your guest post will be.
Guest posting is alive
Guest posting is a great strategy to create your online identity and generate traffic to your site. Plus, guest posting on different blogs can give you five times as valuable as writing post on your own site. It’s a great opportunity to improve your writing skills and provide value to your readers. Start guest posting today, and see your brand name grow.