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Guest Posting And SEO Blog

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Guest posting, one of the best marketing strategy to advertise your brand or business and yourself, build yourself as an authority figure in your niche, grow your audience, and increase traffic to both parties’ sites.

Several well-known online entrepreneurs and writers used guest posting to build their name and business. It was a zero to hero kind of story. Check out my blog, Guest Posting: The Secret of Successful Online Businesses, to learn more.

But let’s discuss some of them before we begin.

Take Your Business from Zero to 100k Customers is the story of Leo Widrich, the co-founder of the social media scheduling app Buffer, who wrote approximately 150 guest posts on smaller blogs that did not drive a ton of traffic to their website and managed to grow the customer base for Buffer from zero to 100k customers within 9 months. Buffer focused more on sign ups for their app than on traffic. But nevertheless the traffic certainly also grew which was to a large part due to the guest blogging efforts.

Jon Cooper on the Seomoz Blog is an SEO consultant and founder of Hyperlynx Media, Inc. His writing can be found at PointBlankSEO.com.

Jon lists 4 takeaway reasons that his guest blog was so wildly successful:

  1. The post was on a relevant blog
  2. The post was on a popular blog
  3. The content was of high quality
  4. He had an awesome byline

Jon stated that his guest post sent some serious link love & traffic to his blog, all because he took the time to find a relevant & high trafficked blog to post on, create an awesome piece of content on a highly popular topic, and write an awesome byline. Guest blogging is the epitome of where links & traffic meet beautifully.

Another online entrepreneur who became successful because of guest posting was Bryan Harris. He’s the awesome guy behind Video Fruit, a web-based marketing consultant business. His website states that in less than a year he built the Video Fruit concept into a full-time business generating over $15,000 a month. I’d say he’s probably worth listening to.

Bryan pulls out three takeaways from this experience:

Lesson #1: Spend 20+ Hours Writing

According to Bryan, his guest post was long. Like 4,000 words long. The challenge he faced from guest posting was that very specific step-by-step information is limited. He also added that the internet is full of generalizations and broad sweeping uneducated opinions. What is missing is specific actionable steps to execute a proven plan.

I have to say that writing that type of material is freaking hard. No wonder he spent over 20 hours writing guest posts.

Lesson #2: Comments Supercharge Traffic

Bryan loves replying to comments because not only it builds his brand but it gives readers another opportunity to click on his name and link to his site.

Plus, it drives a huge number of traffic!

The result? 523% increase in traffic. That’s insane!

Lesson #3: Reverse Engineer It for Your Site

Once you have a platform, share it.

Impressive, right?

The only question is: How can you land a guest posting opportunity and get similar results or maybe even better?

I’m not bragging but it’s actually simple. Continue reading below to make the most out of guest posting.

Let’s get started!

Step 1: Define Your Guest Posting Goals

Before you write a single word, ask yourself first if guest posting is really for you.

  • Do you have a product or service to sell?
  • Are you new to the market and want to get your name out there?
  • Do you want to grow your subscribers?
  • Do you want to build connections and be part of the elite bloggers?

If yes, you need to define your guest posting goals. Why? Establishing your goal is the basis in writing the right blog to your host’s site.

As an online entrepreneur who’s crazy about guest posting, I have my own goals whenever I write a guest post for others and whenever someone will write a guest post for my sites.

Normally these are my goals for guest posting:

  1. Advertise my brand or business
  2. Build myself as an authority and well-known name within my market.
  3. Earn exposure (traffic) back to my site.
  4. Generate backlinks to my site.
  5. Grow my audience

You could use these as your goals, too, for guest posting. Or you could use the S.M.A.R.T. goals strategy.

Once you’ve determined your goals, you’ll be able to write the right content and be one of the top searches.

Step 2: Land Guest Posting Opportunities

Search for sites related to your market or niche. I have a list of what I always look for in a blog that is perfectly compatible with my goals.

  1. It should be centered on my market or niche.
  2. It should be active on social media for promoting your blog.
  3. The audience or readers of the blog will be interested in my business or topic.
  4. There’s an active interaction between the blogger and readers.

In addition to that, I also made a list of things you should avoid.

  1. Blogs that simply accepts content just to post something on their site.
  2. No clear target audience or niche.
  3. No social media presence or has fake followers.
  4. Boring, not actionable, uninformed, or out of date blogs.
  5. It takes months before for them to post your submission.

I’m pretty sure you’re aware what Content Club is but for those who are hearing Content Club for the first time I’ll explain to you what Content Club is and what it does.

Content Club is a small (and growing) select group of websites which I promote and they get real traffic. These websites all have high DA and continually have focused on producing more traffic and more backlinks to the site.

With Content Club, you’ll get access to posting on all of our high-authority websites. But it’s not only that because we also offer:

  • Guaranteed high authority links back to you or your clients’ websites.
  • Never worry about Google penalizing your sites because we only own real sites with 100% real traffic.
  • Grow your credibility and writing authority because of name recognition.
  • Save money on guest posting on high-quality sites by signing up for our package.

Content Club offers the best guest posting opportunities that will grow your business and get your pages to rank higher on Google.

Step 3: Come Up With an Awesome Idea

The real work has just started. Thinking of a unique idea to guest post and to write an article with a deep content can sometimes be difficult but that’s how you’ll get your guest post to be accepted at sites with high standards, increase traffic on both parties’ sites, grow your conversions and score additional links.

So how do you produce a fresh and high-quality content? Here are some ideas:

  • You could write something based on your own experience
  • You could write a tutorial about new platforms, apps, or tools
  • You could write an article about your business (and promote it sneakily)
  • You could write a product or service review

Also, let’s take a look at Moz’s list.

  • Use your client’s proprietary data
  • Take a stance that goes against the grain a bit
  • Bring in insights from other disciplines and industries
  • StumbleUpon insider information
  • Spot relationships between subject matter that others haven’t
  • Be funny, emotional, and opinionated
  • Use anecdotes, examples, or case studies
  • Point to related scientific studies
  • And…(God forbid)…hire writers or journalists who have already proven their skills

Think of your guest post as your big-ticket to provide value to your readers and to your host’s site. Make sure that your idea is something new and original. This can also help you avoid wasting your effort and time.

Step 4: Write an Awesome Guest Post

You’ve already defined your goals, found a place to submit your guest post and you’ve come up with a brilliant idea. Now what? It’s finally time for you to write your content. And it’s not just an average content but it should be long and has high-value.

Here’s another list from Moz that can direct you while you create your content.

  • Write with the blog’s audience in mind. Read comments and pay attention to which posts get shared the most to aid you in this process
  • Don’t hold anything back “for later.” Pour everything you have about a subject into the blog post
  • Use graphics
  • Cite authoritative sources
  • Use research data
  • Organize your posts with subheadings and lists, and keep the paragraphs short.
  • Get your points across quickly without padding the word count.
  • Use plain English.
  • Use anecdotes.
  • Use humor.
  • Figure out the most shocking, surprising, interesting, or humorous aspect of your post and mention it in the title and the first paragraph (ideally the first sentence). But don’t give so much away that the reader has no reason to continue.
  • Use “cliffhangers,” “foreshadowing” and other elements used by fiction writers to keep readers engaged in suspense.

Step 5: Create an Epic Bio

This is the time for you to shine and point your readers in the right direction through your epic bio.

This is how my bio looks like.

It clearly answered the following question – about my identity, what I do and how I can help. My bio is very specific about my work experiences and it’s really all about what I can and how I can help my audience or readers. I also wrote it in 3rd person.

Step 6: Promotion

Once you’ve created a good content then there’s a great chance that your audience will likely share it on their Facebook, Twitter or other social media platform. But, of course, you can also make your post even more viral by sharing it with your friends and other social media influencers or bloggers that you know.

Plus, emphasizing your guest post on your site can increase the chances of success. Let’s not forget to send a thank you note to the host to let him/her know that you appreciate the opportunity s/he gave to you.

It really is simple, isn’t it?

If Leo, Jon, Bryan, me and other well-known online entrepreneurs were able to be successful in guest posting and we were able to build our businesses through this marketing strategy, so can you!

Keep in mind that your guest post should be created to attract readers and links, drive traffic to both parties’ sites, and to go viral.

Get started and happy blogging or work with us and we’ll help you guest post and build links to your site every month!


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Every day, I receive a lot of guest post pitches from my different sites under Content Club but only a few will always be accepted. You might be wondering that I have high standards or they weren’t able to meet the guidelines. Well, sort of but not completely.

To be honest, I’m always excited to feature writers on my site when they submit original, thoughtful and valuable content that my readers would love. Unfortunately, that’s not always what I see in my email. It’s actually cliché pitches or sometimes it’s simply terrible that most of them go straight in the dustbin.

What are the do’s and don’ts when creating a perfect guest post pitch? How will you be able to stand out as a passionate writer and capture the interest of the guest host?

Brace yourself ’cause we’ll absolutely get into the nitty-gritty details of the do’s and don’ts of guest posting.

Let’s start with the dos and don’ts of a perfect guest post pitch.

1. Do: Grab the guest host’ attention with a praising subject line

Your video blog about the importance of your audience was great but…

Start with an enthusiastic subject line that will attract him to open your pitch like compliment him on his latest post. I’d suggest you make it descriptive, specific, stir his curiosity yet make it professional.

Don’t: I would appreciate a guest post pitch if it has my name on it and if it makes me feel that it’s sincere. Somebody needs to calm down and avoid using too much exclamation points!!!!!! WRITING IN ALL CAPS LIKE YOU’RE YELLING WON’T HELP EITHER. Or sending an email template wherein you fill only the blog URL and hit send.

2. Do: Give it a personal touch.

Your guest host would likely accept your pitch by doing a little research about him on his social media sites. Like his page and posts, follow him on Instagram and Twitter, and leave a comment. Try to befriend him and start a conversation on his blog posts. This will show that you are a genuine visitor of his site.

Don’t: Use the word “admin“, “blogger” or copy and paste the company’s name.

3. Do: Properly introduce yourself

Your email ID should either show your real name or your business’ name. Provide your identity and links to your social media sites, LinkedIn page or blog so that s/he could check out your work. It doesn’t have to be fancy. You just need to be honest and explain why you should be considered to write for his/her site.

Don’t: Clearly, you should never use fake email IDs or names. Don’t let this be a game of Waldo where the guest host needs to search you on Google just to find out who you really are.

4. Do: Stand out from the crowd

We all know that copywriters can magically write about anything under the sun. So how are you going to stand out in a room full of typical copywriters? Provide your previous guest posts that gained a lot of comments. This will show you as a credible and trustworthy writer in your niche.

Furthermore, familiarizing yourself with the site’s content by reading their posts will not only help you attain knowledge about their topics and target audience, the guest host’ will also be impressed that you know a lot about their site and readers.

Don’t: A broad topic isn’t better. Plus, it won’t be able to reach your target audience.

5. Do: Make it simple and conversational

Write a guest post pitch like you’re simply talking to a friend in the business. Keep it short, sweet and direct to the point. Use average words that your readers can easily understand. Observe your grammar, format, and capitalization.

Don’t: Using big and deep words in your email won’t make you look smart. Your guest host would appreciate it but s/he might just conclude that you don’t really know anything about their topics or niche and might end up rejecting your pitch.

6. Pitch Your Idea and Send Your Article

As an online entrepreneur, I’m busy with my business 24/7. And as I have mentioned, I receive a lot of guest post pitches every day. We recommend that you send in your idea and article straight away to check if it’s fit for our site and to avoid wasting each other’s time. Also, let the quality of your work speak for itself.

Don’t: Avoid sending a broad and vague guest post pitch.

7. Do: Be humble, polite and request

Whenever you ask for a favor, keep in mind that you need to show respect and be humble. The way you ask or talk to your guest host will determine his/her decision to accept you or reject you. Make the guest host feel important and show that you’re happy to follow his/her guidelines.

Don’t: Following your own rules and requirements.

8. Do: Follow -up

I have to be honest, it would usually take me a few days or even weeks to check guest post pitches. Worst case scenario would be a month. Sometimes you need to give your guest host time to respond. They’re always busy like 24/7. Remember, it takes commitment, A LOT of time and patience to score an approval. Furthermore, if you’re following the guest host on his/her social media sites, you could humbly ask for his/her attention on your guest post pitch.

Don’t: Avoid harassing the guest host by sending your guest post pitch again and again and again.

Moreover, Mommy of a Monster wrote an accurate article about forgivable and not-so-forgivable mistakes to avoid when you are guest posting.

Forgivable

Double posting: Okay, sometimes it’s unavoidable: you have something that you have to post on your site on the same day that you are guest posting somewhere else. When this happens, I always, ALWAYS still include in my post for the day that I’m guest posting and help get people over to read it by tweeting about it…with a link directly to the other site, NOT back to my own site.

Not responding to comments: This is sometimes forgivable if, let’s say, you are on vacation when the guest post goes up. Or maybe the guest host is responding to them. Either way, make sure you understand the guest host’s expectations so that you know how to properly handle.

Being yourself: Totally forgivable. While you really should understand the audience and style, realize that the guest host knows yours as well. Don’t change your style completely — the people that read your blog every day will wonder what the heck is going on!

Tacky and pretty much a guarantee you won’t be invited back

Double posting without a shout out: Don’t get me wrong, putting up a post on your blog to let readers know you are guest posting is fine, otherwise how would they know where you are?! But posting a regular post like it’s any other day on your blog without even acknowledging the guest post you’ve got somewhere else? A huge no-no and a total slap in the face to the person who asked you to guest post.

Not helping drive traffic to your guest post: Why guest post if you aren’t going to help get your readers and audience there? If you aren’t going to tweet about it or tell readers about it on your blog, then don’t guest post!

Tweeting about your guest post, but sending people to your site first: I and many other bloggers have been noticing this one a lot lately; a blogger will tweet “I’m guest posting and so-and-so’s place” and include a link. The link goes back to their own personal blog to a post that again tells you they are guest posting somewhere else and then you have to click another link to get to the guest post! This is absolutely ridiculous, and the only reason I see for doing this is so that they get page views on their blog.

Great inputs from the experts

DJ Thistle of SteamFeed.com, Selene Benjamin, editor at Mirasee and Jordan Teicher, associate editor at Contently shared their inputs at Blogging Wizard about writing a guest post pitch.

Let’s see what the experts have to say.

DJ Thistle of SteamFeed.com

I’ve spent a while looking through some of the emails that people sent me trying to pitch me a guest post. However, none of them that I looked through have everything that I would really love to see in an email from a potential guest blogger so I added below what I wish they all had.

Here is how to get my attention and increase your chance of guest blogging on SteamFeed and other high-quality sites.

  1. Spend time reading the about page on the site.

You want to get to know the core values of the site. Hopefully, you’ll be able to get an email and the name of a person you’re pitching to on this page.

If the site has a procedure to submit guest posts, you’ll want to read this carefully and follow the rules if you hope to be considered (most high-quality sites have to have something in place to sort through the incredible amount of low-quality spam pitches they get).

  1. Read a few of the most recent articles to get a feel for the type of quality and writing style that will be expected of you.

You’ll want to mention one or two of these articles in your pitch and few takeaways in them that you enjoyed or found value in.

  1. Now you’re ready to compose the email pitch.

Do your best to find the name of the person that you’re pitching. Keep this email as short and sweet as possible.

  1. Give a quick introduction to yourself (include skills and experience that is relevant to the site).

Link to your social profiles and link to other articles that have been published on reputable sites so you can be vetted properly.

  1. In your email, include 3 potential titles that you think will be a good fit for the site’s readers.

A huge bonus would be 3-4 bullet points under each title on what each post would generally cover.

  1. Proofread your email. This is a must.

If the language of the site (in our case English) is not your first language then find someone to proofread your email who is native to the language. This shows that you’re the type of person that cares about high-quality content.

Selene Benjamin, editor at Mirasee

My favorite pitches are the ones that follow our guest post pitch guidelines right off the bat. Those are exciting for me! It shows the author did the research. They know the type of content we tend to post which also gives a good idea of who our audience is.

This is ideal because then we can get right into working on the post and getting it on the editorial calendar. Even if it’s something we can’t use, we know right away and that author can then work to find another venue for their piece.

However, we get a lot of pitches that not only do not follow our guidelines but also show they haven’t read the blog at all. They will say they want to write a post about something that would not be of value for our audience at all. Or if the idea is feasible for us but it’s not in accordance with our guidelines, I will send a reply with a link to the guidelines and clearly state we cannot move forward with pitches that do not follow them.

Once we’ve danced that dance two or three times (sometimes even up to four times), and I still haven’t received an appropriate pitch, I know that that is not an author I want to work with because they cannot follow simple instructions.

Jordan Teicher, associate editor at Contently

What really makes a good pitch stand out is some sort of personal relationship to the material. I had one blogger come to me with an idea about how he spent all day on LinkedIn trying to find work and wanted to write about the experience while offering some big-picture takeaways to our readers.

It’s one thing to lead with an anecdote and then get into thought-leader mode–which I think is how most blog posts are structured–but if you come to me with an experience and can weave it throughout the narrative, you definitely have my attention.

A lot of pitches lack that action and personal relevance. This one checked off both boxes perfectly.

Pitch Perfect

Keep in mind that nothing is guaranteed but you can increase your guest post pitch’s chances by following the do’s and don’ts when writing a guest post pitch. Just don’t lose hope. Your guest post pitch email will score an approval, sooner or later.


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These past few months, I’ve been reading a lot and writing guest posts 24/7. You could call me a lunatic but that’s where all of my time goes. Seriously, I’m not kidding. Well, let’s add the fact that I’m also busy preparing Content Club but it’s more than I ever have written in over ten years of my writing career.

If you’re like me who’s into WordPress and different blogging sites then you’re simply interested into blogging and strengthening your blog’s exposure.

Just like Jeff Goins from Goins, Writer, I honestly believe that guest posting is the single most important strategy for growing your blog readership and platform. Plus, guest posting is certainly a great investment of time.

If I would be asked by my client to find the best strategy to generate traffic to his/her site I would undoubtedly recommend guest posting (and of course, Content Club). Why?

Of course, there are a lot of answers for that query since guest posting actually has numerous advantages but before we begin, let’s talk about first the definition of guest posting.

What is guest posting?

According to Goins, Writer, “Guest posting” means writing and publishing an article on someone else’s website or blog.

I’ve been doing guest posting for quite some time now and it has been absolutely beneficial for me because I was able to build a steady source of income, my name and my blogs were recognized by larger blogs and elite bloggers, and I became credible and trustworthy in my niche.

That’s just naming the few awesome advantages of guest posting. Also, it’s one of the reasons why I created Content Club. So what are the other advantages you could score from guest posting?

1. Guest post can promote and increase your brand’s awareness

As an online entrepreneur, one of my goals is to promote my brand and increase positive exposure for me and for my brand. Guest posting is one of the cheapest and most convenient ways to advertise your brand and to attract potential clients. How? By giving an explanation about the benefits of your brand or by providing true and useful information without looking too salesy. Guest posting is an excellent technique to get your name out there as you start to establish your presence in the internet and make others aware of your brand.

2. Guest post can generate traffic, can find new traffic sources and establish excellent SEO links

Clearly, when you promote and increase your brand’s awareness, you’re also driving traffic to your host’s blog and you’re creating SEO links. This is one of the greatest and most obvious advantages of guest posting. Likewise, usual readers of the host’s blog will not only read what you’ve written, but there’s a chance that they may check your site as well to see more of your works. You could also try finding new traffic by guest posting at different niches or demographics.

In addition, guest post is a goldmine for SEO purposes. How? Even though you’re not an SEO expert, authentic blogs through guest posting incorporate search engine algorithms.

3. Guest post can increase your profit by reaching your target market

Generally speaking, guest posting can include different links. Whether it’s a landing page or a sales page, it’s all up to you how you design your guest post to reach and draw your target market. They’ll be driving traffic to your site once they read your blog and decide to click on the link/s. Afterwards, they’ll purchase your product or service then you’ll increase your profit.

4. Guest post can be a highly effective networking and are popular with well-known blogs

Bryan Harris gave a great advice about answering to comments on your guest post. I find this an excellent way to meet new people and build more connections. Plus, writing a guest post that has a deep content is your ticket into some of the well-known blogs on the web. If you carefully approach them and show them the value you could offer to their readers. It’s also a good strategy to create high-quality links and traffic.

5. Guest post can build credibility and it can create a positive image for your brand

So you’ve already promoted and made other people aware of your brand but sometimes your client may not always have a positive opinion. This may be because of scam posts which makes them already suspicious. To turn the situation around and to earn their trust you could use guest posting to create a positive image for your brand or you could guest post for others and get your name and brand out there. This is a great strategy to communicate statements about your brand in a neutral way. Additionally, you’ll be known by others in the industry searching for credible advice just like Bamidele Onibalusi.

6. Guest post allows you to explore different fields of interest

I have to admit that I’m also interested in topics outside marketing and SEO. I write them down to my different websites. It can be about family, religion or simply everyday life scenarios. Guest posting is a nice opportunity for me to share about my hobbies and thoughts without building another website.

7. Guest post can be fun and it can improve your writing skills

If you love sharing your thoughts with others, guest post is a perfect fit for you. It’s a great means to approach and entertain other people and gather readers. In addition, as I have mentioned in my other post, Guest Posting: The Secret of Successful Online Businesses, guest post can improve your writing skills. Plus, you’ll learn a lot from your host site owner for free! The more you write, the better your guest post will be.

Guest posting is alive

Guest posting is a great strategy to create your online identity and generate traffic to your site. Plus, guest posting on different blogs can give you five times as valuable as writing post on your own site. It’s a great opportunity to improve your writing skills and provide value to your readers. Start guest posting today, and see your brand name grow.


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There’s no doubt that guest posting is one of the best ways to rank higher in Google and improve your online visibility.

Although there have been a lot of changes on how guest posting is done over the years, what hasn’t changed is the fact that it remains to be one of the most effective ways to build your authority and jumpstart your online business. Even major brands recognize the power that a well-executed guest posting campaign can bring.

This just goes to show that it’s a strategy you shouldn’t dismiss so easily. Along with blogging, guest posting has been around as far back as everyone on the internet could remember. With that said, we’ve drawn up the absolute guide when it comes to supercharging your guest posting campaigns. This will ensure that you’re able to maximize all your efforts in building your business!

Identify Your Guest Posting Campaign’s Goals

Before going ahead and drawing up a guest posting campaign plan, you’ll have to first identify the goal you want to achieve with the campaign. Not doing so could make your strategy aimless and without direction, resulting in a lot of wasted efforts.

When you know ahead of time what your goal is, you can choose all the other factors in your guest posting campaign in such a way that everything fits the objective you have in mind. For instance, if your goal is to increase awareness in your niche, then you’ll be able to choose blogs to guest post on that are in a similar field.

If you’re at loss when it comes to determining what goal to pursue, don’t fret because we’ll also be outlining the most common ones that you can use for your own guest posting campaign as well.

One of the foremost reasons to do guest posting is to establish yourself as an authority figure in your niche. The next goal you might want to consider is to get traffic back to your site so you can gain exposure from the host blog’s audience. Lastly, guest posting is also an amazing way to build backlinks so you can rank higher for the keyword you’re aiming for.

The great thing is that you don’t have to stick to just one goal. You can aim for all three in your campaign with the right content and methods. For the first and second goals mentioned above, however, it’s important to guest post on blogs that have a decent audience size that are also engaged. If your goal is to build backlinks, guest post on blogs that have a high domain authority.

Determining Whether a Guest Posting Opportunity is the Right One

Once you now have a goal in place, the next best step is to find the right guest posting opportunities that will align with your goal. This means finding sites that are relevant to your business industry or niche.

More than the said criteria, it’s important to guest post on blogs whose audience will be a good match to what you’re offering and also interested in what you have to offer. They should also have an engaged readership since this just goes to show that they have quality content that people care to read. This is also good for you because it only means that your guest post would surely be read and enjoyed by many.

Another important aspect that would signal that a blog is a great site to post on is if the blog owner is active on social media. An active social media presence is an excellent factor to consider since this also means that your guest post will be promoted to their entire audience.

So for instance, if you’re selling pet products, you’ll want to find pet blogs with an engaged audience of pet owners. In the next section, you’ll get to learn how to find the best guest posting opportunities no matter what your niche is.

How to Conduct Audience and Topic Idea Research

Identifying your target audience is all about understanding the personal traits of those who would be interested in what you’re offering.

Knowing this requires that you write down all the potential problems that your service or product can solve. Then, list down all the characteristics of the type of people that would have those kinds of problems. You should then further flesh out the information that you have by adding other traits such as their interests, hobbies, and gender, to name just a few!

This is called an audience persona. Having a solid idea in mind of what your ideal audience looks like is beneficial to your research of finding the right websites to guest post on.

Armed with the above information, you can now do your research by pinpointing the most popular posts published in your niche. Popularity is based on many things such as social shares or blog following. For this part, you might want to use Buzzsumo. All you have to do is enter your keyword on the site and it will show the top 10 posts published on the web based on the words you entered.

From the results, you’ll be able to see which topics have been discussed and are popular with your target audience. You can then tackle the same topics but with a different angle. Alternatively, you can also choose to write on subject matters that haven’t been addressed yet so you can provide a fresh take on various issues in your field.

Another site you can use is Alltop. It’s a site that aggregates posts from different sites and blogs. The great thing about is that it shows all the popular topics in a wide variety of niche. All you need to do is to browse their category tab and look for your niche. Once you’ve picked yours, you’ll be shown all the currently trending posts and news for that category. You can then get ideas from the results and put your own spin on it when you write it!

If you don’t see your category on the site, you can also find topics related to your niche by using the search bar and entering your keywords on it.

Finding the Right Guest Posting Opportunities

Finding the right guest posting opportunities can be done through a number ways but will still require time and basic know-how to undertake. One expert tip we recommend is to start small. Although it’s nice to be able to guest post on big blogs and to have that as a goal, a lot of them require credentials which you can get by publishing your guest posts first on small blogs.

Once you know who your target audience is as discussed in the previous section, you have to then find out what websites they’re hanging out on. After learning what kind of websites they’re likely to frequent, the next best step is to know whether they accept guest posts or not.

You should then create a list and put all the websites you find that accept guest posts. To make your list more organized, arrange the websites from low to high priority or using other factors. You can then start contacting them according to priority or blog size.

Using Buzzsumo, you could also restrict the results to show only guest posts. You can do this by typing the keywords “guest posts” or “guest blogging sites” and add your niche keyword (e.g. pet care). Once it shows the results, take note of the websites who have published guest posts in your niche and add them to a list.

You can also do an influencer search on Buzzsumo by entering keywords related in your niche. Once you have the results, you can then check out each site whether they’re accepting guest posts.

Another great alternative would be to scope Facebook blogging groups for guest post opportunities. The key to be able to nab guest posting placements here is to first aim to provide value to the community you just joined. Don’t ask for a guest posting spot on the outset unless the poster is the one who initiated looking for volunteer guest posts.

Aside from that, you could also ask the members of the Facebook group if any of them are offering any guest blogging opportunity. However, you should still ask this after already providing value back to the group so that members are much more willing to give you one.

You can also use the good, ‘ol mighty Google for finding guest posting opportunities by using variations of the following: “your keyword” + “guest post.” There’s no doubt that you’ll get a ton of results since the search terms you can use are pretty wide-ranging.

Using Third-Party Sites to Find Blogs Where You Can Submit Guest Posts

Aside from the standard Google search using keywords, you can also sign up on websites that facilitate connecting bloggers to each other for guest posting opportunities.

The great thing about such sites is that they provide a much convenient way of reaching out to blog owners since you can search and contact them in just one platform. Compared to doing the standard Google search and manual outreach, these sites have bloggers as members in just one place so everything is streamlined and can be done in just one place.

A few examples of this kind of sites are my MyBlogGuest, PostJoint, BloggerLinkUp, and BlogDash, to name just a few. Some of these sites are free to use while others require a minimal fee to use it or to send a message to other members.

Either way, this is an option worth looking into since it’s pretty handy to use if you’re not willing to do all the required steps to searching on Google and contacting each site you found manually.

All you have to do to be able to connect with other blog owners through such sites is to register for an account and start searching for bloggers in your niche. Once you’ve found some likely candidates, you can then send a message to them to ask whether they’re still open to accepting guest posts. After reaching an agreement, you can send them your post and they could publish it for you.

Other Ways to Find Guest Posting Spots

There are also numerous other ways to find guest posting opportunities and these are no doubt much easier! One of which is to find guest post pages. These guest post pages are where bloggers typically list all the articles they’ve written for other sites. This is a goldmine of possibilities because you can also check each one on their list if they’re still accepting guest posts.

To find them, just type in the following keywords and its variations on Google: “my post on other blogs” or “sites I’ve written on” and then add your niche keyword as well. This will show relevant results of bloggers who have such pages related to your industry!

Or if you already know of an author in your field who has guest posted in numerous other blogs then tracking down all their published posts can be done using this one simple tool. All you have to do is get the URL of their image headshot and then paste that on Google’s reverse image search. You’ll then get a list of all the sites that use the said image.

Lastly, you can also get a nice list of guest blogging opportunities from roundup posts such as this one where they listed 1,387 blogs that accept guest posts organized by category, to boot. These are articles that have already done the research for you in finding out all blogs that are accepting guest posts. However, some might have been written a few years back so it would be better if you first check every site that’s on the list.

Narrowing Down a Long List

If you’ve followed all the above tips, you probably ended up with a long list of sites to consider. Having a long list is great but you should always go for quality over quantity since the last thing you want is to waste tremendous time and effort reaching out and creating posts for sites that don’t do anything for you.

Narrowing down your list means weeding out unnecessary ones that are either not accepting guest posts or won’t provide any sort of value to your guest posting campaign.

For really big sites that claim that they don’t publish guest posts, it still pays to double check with them if they’re still accepting guest posts. There are numerous times that sites who have stated that they don’t allow guest posts actually published them. The chance of this likely happening to you is high if you personalize your guest posts and craft quality pitches that fit the site and audience you’re pitching them to!

To further whittle down your list to just the valuable ones, make sure to check if each site is active even if it’s just a small blog. Remember, we’re not talking about a blog’s size here but how engaged their audience is. In fact, going for a small site with an engaged readership is much better and more preferable than going for a big site that doesn’t get any kind of engagement at all.

The following questions are just some of the ways to assess the criteria of each site on your list. Are they publishing posts regularly? Are they getting a decent amount of shares and comments? If there’s nothing on all fronts, it’s best to remove it from your list since it won’t add anything for your campaign or boost your site in any form.

Coming Up With Solid Topics

After ensuring that each site on your list is of noteworthy and of value, the next step is to come up with solid topics to include in your pitch. Without these, your emails will likely be ignored and go unnoticed.

It’s no doubt important to have a few solid ideas in mind to include in your pitch. This idea should be something that matches the kind of content the blog you’re reaching out to publishers. But more than that, it has to first provide value to their readers. This means you have to do your due diligence in finding out what topics have already been discussed and posted on their blog.

Steer clear from rehashed topics or if you’re really keen on tackling a particular subject matter then discuss it from a different angle. You can do this by looking at old posts or topics and then writing them in a new light by adding more recent information. The good thing about the online world is that all things are ever changing. This means that there’s a new development that you can always add sooner or later on any topic.

Another way to address a topic from a new angle is to tackle it from your experience. The resulting post may have a subjective slant on it but since the purpose is to add your two cents to the conversation then including your personal take is totally fine. Readers can still glean a lot from it since they’ll be able to learn from what you went through.

A related idea to the above when discussing a new angle is to talk about mistakes—particularly what mistakes to steer clear from. Of course, there are niches or topics that this tip may not be applicable but either way, it pays to also explore the other side of the coin.

You can also try pitching a topic that’s related to your offer. However, the key to having this kind of pitch accepted is to craft your topic in a way that’s not just promotional in nature but also valuable to their audience.

Round-up posts are also another great idea. They’re in-depth and are packed full of information that many readers love to consume.

Crafting a Compelling Pitch That Bloggers Respond To

Solid topics are just a part of the puzzle. Without a compelling pitch to accompany your topic suggestions then grabbing a guest posting spot would be harder than ever.

Most blogs, especially big ones, are often inundated with numerous pitches on their inboxes so you should always strive to differentiate your email in any way you can. Start with a powerful subject line and back that up with an email body that’s short and to the point. The most common way to do this is to put your topic pitch in your email headline. Chances are, having an interesting, relevant topic will compel the editor to open your email. Editors have also spilled here what the best subject lines have worked for them!

Don’t make the mistake of writing a long-winded email that would take more than 5 minutes to read. Blog owners are typically busy and wouldn’t want to read blocks of text just to figure out the purpose of your email. Stick to the basics and provide enough information for them to decide whether to accept your guest posting pitch or not.

To take your pitch to another level, why not individualize your email and address the editor by his or her name. This conveys the fact that you did your research and allotted time in personalizing your email. Both of the said things indicate that you’re serious about being considered.

Then, in the first paragraph of your email, show that you’ve taken the time to read their blog and that you care about what they have to say. After that, include an intro about yourself, why your writing will be of value to their audience, your topic suggestions, and what would their readers gain from reading what you have to offer.

Writing Your Topic

Once your pitch has been accepted, it’s now time to get down to the nitty-gritty and flesh out the title you just proposed. Before even starting writing, however, there are a couple of things that you have to consider first. The most important thing being the style guidelines of a blog.

A blog’s guest posting or style guideline contains instructions and recommendations on how articles on the site should be written. If a blog has one, you should make sure to check and follow it since not doing so can result in the rejection of your post. Here’s an example of a guest posting guideline by Shopify.

When it comes to guest posting, your goal is to blend in your article with the rest of the posts on their site since most blog owners want one cohesive tone and writing style for everything they publish on their site.

After getting familiarized with their style guidelines, the next step is to create an outline of the guest post you’ll be submitting. Craft the subheadings of the article in advance and then include the points that you’ll be discussing for each. You can also research for references in advance and put it under the subheading as well.

Before even typing anything, remember to write for the blog’s audience. This is one of the best ways to maximize your guest post results and exposure. After all, the last thing you want is to go through all those hoops only to find out that the audience of the blog didn’t like how you tackled a particular topic.

Another tip to take note of is to make sure you don’t hold anything back. Give it your best shot the first time around and pour all your effort and knowledge to crafting your guest post. When you do this, readers will know that you’re out to give them your best and will likely share or finish your article!

A tactic you might want to try is to start writing the subheadings you’ve just outlined before writing the introduction or conclusion. The thing about writing the introduction is that a lot of people get stuck writing it that they waste so much time coming up how to open the topic.

To make sure this doesn’t happen to you, go straight to writing your subheadings and once you’re done with everything, go back to writing the introduction and lead with any of the information you just mentioned. Of course, the key isn’t just to repeat the information you’ll be discussing further down the line but to write it in a way that would grab the reader’s attention from the onset.

Another interesting way to start your introduction is by opening with an anecdote or an interesting story that’s relevant to your topic. The purpose here is twofold: to grab their attention and establish rapport. This conveys a human element that draws in readers better.

Once you’re finished with the introduction, you can now start with the conclusion. The great thing about writing one is that there are a number of ways to go about it. You can opt to summarize the article, recap the points you’ve just discussed or offer a different perspective. Whichever way you choose, it’s important to leave your readers with a valuable takeaway that they would glean from the article after finishing it.

If time is a particular issue, try scheduling your writing using a time block of two to three consecutive hours of just working on your post. This ensures that you get to allot enough time for writing and is also a great way for you to finish everything in a timely manner.

How to Differentiate Your Guest Post

One of the best ways to ensure that your guest post gets accepted and published is to differentiate it. Although we’ve outlined some few tips above on how to do this with your topic, you also need to be able to deliver on your content if you have an outside-of-the-box topic. Below are a few ways to do it!

There are a number of ways to write a guest post that isn’t rehashed content and is refreshing to read. One amazing method would be to use figures or statistics that you’ve gathered. If this isn’t possible, you can use others data but make sure that you present it using a different interpretation to make sure you’re adding something new to the topic conversation.

Another way to provide a fresh take is to adopt an opposite perspective and discuss its merits as well. It’s a good method to bring a new, refreshing take on an otherwise common issue. For instance, often enough in any industry, it’s pretty common for people to take on the majority view since they’re afraid to go against the grain.

The thing is, not all ideas that everyone agrees on is right and in some cases, should be really called out in order to educate people on the other side of the coin. There might be a possibility that you’ll get people who’ll slam what you have to say but at least, you were able to give an informative take on a typical issue from a different angle!

If that’s not your thing, you could also try the route of bringing additional insights from other fields or disciplines. This means you apply a concept that’s usually seen in the province of another industry and explain how it can also be applicable to the topic at hand. For instance, the 80/20 rule which stands for 80% of the results you get come from 20% of the effort you put in. This concept came from the field of economics but it’s also been applied to productivity, marketing, business, and other industries.

Related to this is going by the method of spotting connections between concepts or things that no one hasn’t noticed yet. Like, if you happen to have something in mind when it comes to the relationship between a positive mindset and abundance then, by all means, talk about it in your guest post!

A surefire way to guarantee that your guest post stands out from the pack is to write like a human. This means writing in a way that’s casual and conversational. A lot of times, many people write in such a way that it seems that they’re forgetting that it’s a human reading on the other side of the screen as well. The result is a cold, formal post that doesn’t attract anyone or let alone, gets finished in the first place.

Don’t be afraid to write in a way that conveys your emotions or your opinions. Not doing so is a one-way ticket to article boredom.

You can also inject your own experience into the content so it becomes distinguished from all the other articles discussing the same topic. This can be done by adding an anecdote, case studies or examples that you personally know of.

Improving Your Guest Post

Now that you have your guest post written, the next step you should be aiming for is to improve it. This doesn’t just increase the chances of your guest post being accepted but it also gives the message that the author or the business he or she is representing knows how to provide value! One of the biggest improvements you could make is to add graphics to your guest post. There’s nothing like a nice visual representation to go along with your text. After all, you’d be hard-pressed to find readers who would willingly go through long blocks of texts without any break of images in between. Adding images is a great way to keep them interested and help make your guest post more appealing!

If you’ve mentioned some data claims or research results in your guest post, do cite the reference where you got it from. This will help your readers verify the data for themselves as well as position you as someone who has credence in the things he or she writes.

For those that haven’t included figures or statistics in their content, try adding one if it’s relevant to the topic or issue. This not only results in a more informative content but it also establishes you as someone who knows his or her stuff.

In terms of formatting, you have to make your guest post readable by adding subheadings and including bullet points when you can. This allows people to skim but still be able to finish your article. Moreover, a guest post that follows this kind of format makes the article look more organized when reading it.

Briefness is also another important factor. Don’t explain a concept in three paragraphs if you can do it in five sentences. Remember it’s not about the quantity of words you’ve used but in the quality of your explanation that spells the difference between a post that’s seen as worthless and one that’s seen as significant. Of course, you should be aiming for the second one all the time. Even if you have a word count to abide by, you should be adding value instead of needless words that are only seen as fluff!

When it comes to word usage, pick plain words as opposed to jargon. With guest posts, you want to appeal to as much people as you can and that means making it more accessible to both experts and non-specialists alike. This ensures that your guest post is read by a wide range of audience up until the article’s end!

Crafting Your Author Bio

Now that you have all the elements of your guest post down pat, you should be able to end it with a captivating author bio so your readers will be compelled to check you out. Since this is your chance to capitalize on the interest you’ve garnered from the host blog’s readers, you have to include all the right information so that you’ll be able to take something from their interest.

But before that, you have to make sure that they read through your bio. You can do this by making it fun to read. Don’t just spout a mile high list of everything that you’ve done or every accolade you’ve received, say something relevant such as why you’re qualified to discuss the topic and then include a brief info on what you do or what the business you represent does.

After that, you can then add the fun stuff and tell them about your hobbies, interests or any personal info you’d like to share. This makes you relatable and human—two things that your standard reader is drawn to!

Don’t make the mistake of stuffing your author bio with keywords. There’s nothing more that turns off readers as fast as a poorly written bio that seems like it was written for Google instead of for them!

Include any relevant links to your site or social media profiles as well so that readers have the chance to follow you or get to know where they can find you or your business. To make this more powerful, add a call-to-action (CTA) at the end of your bio to direct them to what step you’d like them to do next.

For instance, if you want them to download a lead magnet you’ve done, include the link for the landing page and a CTA that says something like, “Get traffic the easy way with the 5 simple hacks!” This will no doubt result in more people clicking your link!

Key Takeaways

Now that you know everything that it takes to supercharge your guest posting campaign, the only thing left is to execute all the information you’ve learned in this guide!

If you’ve read the things I’ve outlined above, you might feel daunted that there’s so much to take note of and to do. To that, I say that anything worth doing will no doubt be a bit harder than your usual. This is especially the case with guest posting campaigns since it requires effort and time to be successful.

Don’t be afraid of all the things needed to get your guest posting campaign successful. The good thing is that once you’re put in the work, there’s no doubt that you’ll reap the benefits consistently and for the long-term.